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Chicken foodservice undergoes a digital transformation

Several popular chicken quick service brands recently announced digital-centric restaurant redesigns that allow them to focus on delivery and carryout food orders.

Today’s poultry consumers lead a life that is increasingly digital. From curbside pickup to online delivery, ecommerce is one of the fastest growing segments when it comes to protein purchases.

In March 2022, Popeyes Louisiana Kitchen re-opened its historic Canal Street restaurant location following a redesign centered on digital innovation and improving customer convenience.

The prototype for the chicken chain features self-order kiosks, order-ready boards and areas dedicated to digital order pickup. The restaurant’s design pays homage to classic New Orleans architecture with a color scheme of traditional Popeyes orange and “NOLA teal.”

“We are excited to bring this back to New Orleans,” Marcel Medawar, vice president of development for Popeyes Louisiana Kitchen, said at the opening. 

“This location has a very unique design that is special to the area. You won’t find another like this. We will be bringing certain elements to other stores across the country. Since we wanted to start with a bang, there is no better place than New Orleans.” 

The Canal Street location, considered to be the brand’s flagship restaurant, is the first to feature the new design. The Popeyes located in Times Square in New York City will be the next to undergo a redesign.

Other restaurant chains are embracing digital-forward designs. Wingstop launched a prototype of its “restaurant of the future” in Dallas, which allows the chicken-focused fast casual to focus solely on delivery and carryout orders, while Buffalo Wild Wings plans to open more than 100 of its takeout- and delivery-focused GO format by the end of the year.

Attend the 2022 Chicken Marketing Summit

To learn more about how to accelerate your digital connect with consumers, register to attend the 2022 Chicken Marketing Summit

The summit will be held at Chateau Elan in Braselton, Georgia on July 25-27. Serving a unique cross section of the chicken supply chain, Chicken Marketing Summit explores issues and trends in food marketing and consumer chicken consumption patterns and purchasing behavior.

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For more information and to attend, visit: www.wattglobalmedia.com/chickenmarketingsummit/.